High-Quality FSBO Leads
for Real Estate Agents
Working FSBO’s is tough — with the right leads and process you can finally make working FSBO’s enjoyable and successful.
High-quality leads
Updated daily
FSBOAssist® included
FSBO Insights™ scoring
Lead details
123 Palm Ave, Riverside, CA
Owner: Maria G. • (714) 555-5555
LISTED PRICE
$595,000
LAST UPDATED
Today
Street View
FSBO Insights™
High
LowMedHigh
Prioritize outreach based on pricing + market signals.
TRUSTED BY AGENTS FROM MAJOR BROKERAGES
Unlock the power to converting FSBO’s
The data, workflow, and tools you need to build consistent conversations — and turn them into listings.
High-Quality Leads
Our data set is comprehensive and researched across many sources to improve quality and coverage.
Daily Updates
Get new contacts daily. When you register, you also get access to the last 30 days in your area.
Powerful Conversion Platform
Every plan includes FSBOAssist® so you can organize, track, and export leads.
FSBO Insights™
A simple seller-likelihood score so you know who to prioritize first.
See FSBOAssist® in action
Manage your FSBO outreach - with FSBO Insights™ to prioritize who to call first.
Leads
| Status | Owner | Phone | Address | Insights |
|---|---|---|---|---|
| New | Maria G. | (714) 555-0128 | 123 Palm Ave, Irvine | High |
| Contacted | David H. | (949) 555-0192 | 88 Canyon Rd, Tustin | Med |
| Nurture | Keri B. | (562) 555-0134 | 455 Harbor St, Costa Mesa | Low |
| New | Mike S. | (714) 555-0166 | 901 Oak Dr, Anaheim | High |
Lead details
123 Palm Ave, Irvine, CA
Owner: Maria G. • (714) 555-0128
LISTED PRICE
$1,095,000
LAST UPDATED
Today
Street View
Preview
FSBO Insights™
High
LowMedHigh
Prioritize outreach based on pricing + market signals.
Notes
“Follow up Friday afternoon. Mention buyer demand + pricing strategy.”
* Preview UI only. FSBOAssist® includes lead statuses, notes, exports, and FSBO Insights™ categorization.
Choose the plan that fits your needs
A quick comparison first — then select your plan.
| Feature |
Monthly
$20 /month
Great for testing a county
|
Annual
$192 /year
$240
20% off • Save $48
Includes scripts + conversion playbook
|
|---|---|---|
| Entire county of FSBO contact data | ✓ | ✓ |
| FSBOAssist® platform (lead management) | ✓ | ✓ |
| FSBO Insights™ (seller-likelihood score) | ✓ | ✓ |
| New contacts updated daily | ✓ | ✓ |
| Immediate access to last 30 days | ✓ | ✓ |
| Public record owner information | ✓ | ✓ |
| No setup fees | ✓ | ✓ |
| FSBO proven calling scripts | — | ✓ |
| FSBO conversion playbook | — | ✓ |
| Select monthly | Select annual |
Word around town
What agents are saying about using FSBO Town.
“I gave up on working for sale by owners early in my career. Didn't realize how lucrative it could really be until now.”
REAL ESTATE AGENT — Dave H.
“I've worked with a lot of FSBO sources through my years - but I like what you guys are up to. Excellent content and support that gives agents the best change to find success.”
REAL ESTATE AGENT — Mike S.
“Changed my perspective on working for sale by owners. Once I followed the approach I found success. The leads are current, frequent and reliable.”
TEAM LEAD — Keri B.
Frequently Asked Questions (FAQ’s)
So, how does it work?
FSBO Town provides real estate agents with affordable access to FSBO sellers in their area. You can choose to subscribe to a single county.
Once you sign up, you will immediately have access to FSBO data from the last 30 days in your selected county.
Going forward new leads will be posted on a daily basis or as they become available.
You can access your leads through the FSBOAssist® Platform where you can manage your leads or export them to your CRM of choice.
What is required of me?
The only thing required of you is a desire to grow your business and willingness to call and make connections with home sellers!
According to National Association of Realtors (NAR) over 90% of FSBO’s end up listing with a real estate agent.
FSBO Town gives you the tools so you can contact these sellers easily and quickly so you are positioned to get this business.
What is the cost? Are there hidden fees?
FSBO Town offers a powerful solution that includes a comprehensive data set and FSBOAssist® conversion platform
for an affordable fee of $20/month or $240/year. No upfront fee or set up fees.
Where do the leads come from?
FSBO Town's technology searches a variety of sources in order to bring the most accurate and comprehensive data source of FSBO records available.
You will not be disappointed by both the quality and coverage of known FSBO’s in your local market.
Does this really work?
Yes! While the National Association of Realtor's reports that FSBO's only account for 8-9% of total existing home sales each year,
the reality is that many more begin as a FSBO and then ultimately list with an agent. In fact, 90% + of FSBO's do just that!
Is this by ZIP code?
No, each subscription covers an entire county worth of data. To make the most of your subscription,
many of our agents will work the leads and then hand them off to referral partners so they can get a referral fee for leads in areas they don't work.
What if I have my own CRM?
That is great! The FSBOAssist® Platform allows you to export leads with a click of a button.
Simply export and import to the CRM of your choice.
What if I want to cancel?
We hope you don’t have any reason to cancel. However, should you decide the service is not for you,
simply login and cancel through the subscription tab. You can also email us directly to cancel at support@fsbotown.com.
FREE WEBINAR
3 Tactics That You Can Use to Get Appointments and Listings Now!
Learn: Why you should be working FSBO’s • Proven contact strategies that work • 3 specific tactics you can use now