Most agents treat FSBOs like a transaction: “List with me or goodbye.” The better approach is relationship-based networking — help first, stay visible, and become the obvious next call.
Why networking with FSBOs is underrated
- They’re future buyers. Even if they sell solo, many still need to buy next.
- They have referrals. Friends and neighbors ask them who they trust.
- They’re hyper-local. A single FSBO can connect you to an entire neighborhood.
3 ways to network that don’t feel awkward
1) Offer to “qualify buyers” as a free service
FSBO sellers fear wasting time with unqualified buyers. You can offer one simple thing: help confirm financing and seriousness — without taking over the sale.
“If you want, I can help you screen any buyers who reach out — just to confirm they’re real and qualified. No obligation, I just don’t want you tied up with time-wasters.”
2) Host an open house (positioned as marketing help)
An open house is a networking engine: it helps the seller, and it introduces you to neighbors and buyers.
- Bring sign-in + buyer questions
- Follow up with attendees (your buyer pipeline)
- Follow up with neighbors (“open house results” value drop)
3) Become their “resource text” contact
Give them a low-friction way to ask questions (without feeling like they’re “hiring you”).
“If anything weird comes up — inspection requests, forms, disclosures — text me a photo and I’ll point you in the right direction.”
What to avoid (kills trust instantly)
- Leading with commission or contracts
- Talking over them / rapid-fire pitching
- Insulting their decision to sell solo
A simple follow-up cadence that feels like networking
- Day 0: One value drop (checklist / pricing insight)
- Day 3: “Any traction yet?” + one helpful tip
- Weekly: Market update or buyer demand note (short)
FAQ
What if they say “We’re not listing”?
Perfect. You’re networking. Respond: “Totally get it — I’ll just be a resource if anything comes up.”
How do I turn networking into listings?
Time + consistency. When stress hits (pricing, showings, contracts), you’re the trusted option.